In today’s day and age, there are still plenty of things marketers can do to improve their strategies and make more effective use of their resources. Virtual reality, or VR, is one of those things; it isn’t widely used in marketing just yet, but that doesn’t mean you shouldn’t be keeping your eye on it, or taking advantage of it if you can. Here are five ways VR can be used in marketing to improve your business and reach new customers.
How VR Marketing Works
When you walk through a virtual experience, you’re essentially in a tunnel. Virtual reality doesn’t give your brain any distance cues to judge how far away an object is, which means that you may think something is much closer or farther away than it actually is. Using VR to its fullest potential requires understanding how your users will perceive distances and objects in virtual reality. One way to do that is by experimenting with different VR experiences to see how users react in various scenarios. There are also third-party virtual reality design tools that can help you build more effective experiences. It can be difficult to know whether a user understands what they need to do before leaving them alone with VR. As such, newbie users might benefit from hands-on guidance for their first few times using virtual reality software; otherwise, customers could fail right off the bat without realizing why and simply assume virtual reality software is useless.
How To Use Virtual Reality In Marketing
Virtual reality (VR) may still be in its early stages, but that hasn’t stopped marketers from trying to integrate it into their campaigns. Some companies have been relatively successful at using VR for marketing purposes; for example, Marriott recently used Oculus Rift to show potential guests what it feels like to stay at one of its hotels. But other brands have run into trouble when they don’t fully consider how virtual reality can change user experience or its inherent limitations. It’s important to remember that VR is still a new technology and will likely require some adjustments on your part before you create a campaign around it.
1) Explainer Videos
Explainer videos are a great way to explain your product or service to people. Not only do they give you an opportunity to address any fears your potential customers may have, but they can help you layout your business plan and what you hope to achieve with it. It’s a good idea to start with how VR can be used in marketing, and then get into how exactly you will use virtual reality for marketing purposes. Explain how your company fits into all of that as well; if there’s anything unique about it, or even what makes it better than its competitors. You should aim to include at least one clear call-to-action as well. This is vital because it tells visitors where they should go next — either on your website or back through your content funnel until they reach something more specific.
2) Educational Videos
An educational experience that’s as close to being there as possible. That’s what virtual reality can provide, and that’s why it is such a powerful tool for marketing. By immersing yourself in a new environment or experience, you can learn more about your products and services and even form an emotional connection with your brand. Developing VR training modules for your employees and introducing 360-degree videos on your website are good places to start experimenting with VR in marketing. Not only do these formats create an exciting experience, but they also offer viewers a way to get involved after watching by making calls to action or leaving comments. How do you make sure your sales team understands how they fit into your business model? By taking them on virtual field trips of their own so they can see how things work firsthand and find out if their current day-to-day actually aligns with their roles. You want salespeople who understand both their organization’s bottom line and its culture because customers will benefit from seeing those two elements come together through interaction. Sales teams understand numbers; now let them see results!
3) Personalized Customer Experiences
Thanks to VR, companies can now provide their customers with a more personalized experience. This is especially true for industries like healthcare and education that are based on personal interactions. For example, doctors in training can use VR to interact with patients and learn more about their condition, or real estate agents can take clients on virtual tours of houses they want to buy or rent. The fact that these experiences feel so realistic means they’re more effective than traditional methods of instruction and demonstration. Ultimately, all that immersion makes it easier for professionals to perform better in their job. Just think how much time is wasted by people going through normal day-to-day training, attending classes at night school, or going from office to office without actually getting any work done — or even meeting potential partners?
4) Event Marketing
Using virtual reality technology to showcase your event can both excite attendees and give those who won’t be there a taste of what they’re missing. You can create 3D virtual rooms that allow people to see what it would be like to attend, allowing them to take a trip down memory lane or walk through your next big project. Imagine potential customers stepping into a visualization of your latest creation before it is even built. Not only will you get them excited about attending in person, but you can also potentially bring back memories that last long after they have left. If you are planning an event soon, try using VR to engage your audience.
5) Virtual Showrooms
The first use of virtual reality in marketing and e-commerce is to create a virtual showroom for your products. By seeing and interacting with it, they can make better purchasing decisions. A recent study found that 75% of people are more likely to buy something if they’ve experienced it through VR — even if they’re just going through a demo rather than buying a full version right away. This feature could really help reduce costs associated with customer service calls and returns due to buyers changing their minds later on after trying out your product in person. And let’s not forget about impulse buys either! How many times have you stopped into a clothing store because you wanted to try something on? Now, imagine being able to experience what that item looks like on you by using VR; maybe even walking around wearing it before deciding whether or not to purchase it? You may have guessed it already but there are lots of different ways businesses can leverage VR.